2017 - Analizir

It’s Time to Search for the Alzheimer’s Germ

By Leslie C. Norins, MD, PhD | August, 2017 Alzheimer’s disease (AD) is an expanding health problem. Deaths from it increased 55 percent in 15 years, according to the Centers for Disease Control and Prevention. The affliction breaks hearts of loved ones, and the finances of

July 18, 2017

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Uncategorized

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Could Book Advertisements be Produced by a Robot?

Robots are continually in the news for taking over many industrial tasks and causing job losses, but they have not made many inroads into creative fields. Like advertising. Automation of ad production might seem far-fetched, since advertisers customarily require their ads be differentiated from

June 20, 2017

Leslie Norins, MD, PhD

Business

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If Facebook advertising were a drug, the FDA would never approve it.

If “Facebook advertising” were a pharmaceutical, its $27 billion annual sales would dwarf those of every other available drug. But it could not be sold in the U.S. until Facebook (FB) provided the FDA with rigorous proof of efficacy?

May 18, 2017

Leslie Norins, MD, PhD

Business

3 Comments

“Forever” stamps at 10 years: Bad investment, but bargain price

This year the Post Office’s “Forever” stamps celebrate their tenth birthday. You remember how they work: buy one now, and you can use it “forever” to mail a simple first class letter—no matter how

April 4, 2017

Leslie Norins, MD, PhD

Business

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Can Zika mosquitoes occasionally transmit HIV?

Could Zika mosquitoes also transmit HIV occasionally? Official theory says “No”, but—surprise-- the most relevant mosquitoes have never been tested

March 21, 2017

Leslie Norins, MD, PhD

Medical/Science

6 Comments

Does the New York Times Magazine have a surplus of editors?

As a forty-year loyal subscriber to the New York Times, I have watched with concern as, in response to the difficult publishing environment, it has announced sequential platoons of staff reductions. Recently, it revealed that an internal committee had recommended

March 8, 2017

Leslie Norins, MD, PhD

Business

3 Comments

How the Wall Street Journal, New York Times, and USA Today can resurrect circulation of their print editions

The “Big Three” national print newspapers (Wall Street Journal, New York Times, USA Today) have been battered by declines in circulation and advertising. Pessimism permeates print. The enemy is claimed to be “digital”, but

March 1, 2017

Leslie Norins, MD, PhD

Business

0 Comments

July 2017

It’s Time to Search for the Alzheimer’s Germ

Could Book Advertisements be Produced by a Robot?

If Facebook advertising were a drug, the FDA would never approve it.

“Forever” stamps at 10 years: Bad investment, but bargain price

Can Zika mosquitoes occasionally transmit HIV?

Does the New York Times Magazine have a surplus of editors?

How the Wall Street Journal, New York Times, and USA Today can resurrect circulation of their print editions

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