Robots are continually in the news for taking over many industrial tasks and causing job losses, but they have not made many inroads into creative fields. Like advertising. Automation of ad production might seem far-fetched, since advertisers customarily require their ads be differentiated from those of their competitors. However
If “Facebook advertising” were a pharmaceutical, its $27 billion annual sales would dwarf those of every other available drug. But it could not be sold in the U.S. until Facebook (FB) provided the FDA with rigorous proof of efficacy?
This year the Post Office’s “Forever” stamps celebrate their tenth birthday. You remember how they work: buy one now, and you can use it “forever” to mail a simple first class letter—no matter how
As a forty-year loyal subscriber to the New York Times, I have watched with concern as, in response to the difficult publishing environment, it has announced sequential platoons of staff reductions. Recently, it revealed that an internal committee had recommended
The “Big Three” national print newspapers (Wall Street Journal, New York Times, USA Today) have been battered by declines in circulation and advertising. Pessimism permeates print. The enemy is claimed to be “digital”, but